How did broccoli extract become a "potential stock" in the "value economy"?

In the hot summer, high temperature and sunburn have become problems that almost everyone needs to face, so people are constantly paying attention to how to take care of their skin.
According to the "2020 National Health Insight Report" data, all age groups have different problems with skin problems. The biggest cause of skin impact is ultraviolet rays and free radicals in the body.

1. Ultraviolet rays and free radicals
People want to keep their skin smooth, tender, and elastic at different ages. But the phenomenon of skin aging is inevitable for us.
Long-term exposure to ultraviolet radiation, heavy drinking, smoking and environmental pollution will accelerate skin aging. Studies have shown that the aging rate of the human body is mainly affected by natural aging and photoaging. Natural aging accounts for about 20% and photoaging accounts for about 80%. Photo-aging is the first culprit. It refers to the phenomenon of skin aging or accelerated aging due to cumulative damage after long-term exposure to ultraviolet rays in the sun. Ultraviolet rays are mainly divided into UVA and UVB. UVA can directly reach the dermis of the skin, accelerating the degradation of hyaluronic acid in the dermal matrix; destroying collagen, causing skin aging and relaxation, wrinkles and melanin precipitation. UVB reaches the epidermal layer of the skin, causing the skin to get sunburned and red in a short period of time.

In addition, another culprit of skin aging is natural aging. Accompanying internal factors such as aging and slowing of metabolism, oxygen free radicals generated in the metabolic process destroy protein (collagen) and cell DNA, and promote The release of inflammatory mediators (cytokines) triggers inflammatory skin diseases, leading to obvious signs of aging in the skin.

Knowing the culprit behind the destruction of the skin, companies have begun to cut into oral products to develop new functional ingredients to help reduce the damage of ultraviolet rays to the skin, and to further play the role of repairing, starting from the root cause to improve skin problems. In the context of the beauty economy, the TrueBroc® broccoli seed water extract powder represented by Kneo Trading (Shanghai) Co., Ltd. began to ride the wave of oral beauty products and set off a new round of popularity.

Broccoli

2. The water extract of broccoli seeds set off a new wave of skin care

The familiar broccoli already has a place in the beauty industry. Researchers have discovered that the water extract of broccoli seeds also has the secret weapon of filling and elastic skin-sulforaphane (SFN). Especially for photo-aging skin, SFN has a protective effect on ultraviolet radiation, can reduce the formation of epidermal sunburn cells, and maintain collagen levels.

Research experiments have shown that SFN has a protective effect on the skin (mouse/human) for 48-72 hours and has a protective effect on ultraviolet radiation.

Kleszczynski et al. studied the effect of ultraviolet radiation on the development of human epidermal sunburn cells. Studies have shown that SFN has a protective effect after 48 hours of exposure to low-concentration (10µM) ultraviolet rays, which can reduce the number of sunburned cells.

Receptor activation leads to intracellular signal transduction through kinase stimulation, which in turn induces the transcription of nuclear transcription factors AP-1 and NF-κB. In the process of photoaging, SFN may maintain collagen levels in the body, reduce collagen loss, and reduce skin wrinkles by inhibiting AP-1 activation and over-blocking the NF-κB pathway.

In addition to improving and protecting the skin damage induced by ultraviolet (UV), the water extract of broccoli seeds can also be used as a long-lasting antioxidant, helping to enhance the antioxidant capacity of human skin cells, thereby resisting UV damage. Prevent skin aging and keep skin youthful.

Perceiving the rapid growth of beauty-loving consumers, Xi'an Green Spring Technology Co., Ltd. proactively took advantage of the development of the oral beauty market to act as an agent of TrueBroc® broccoli seed water extract powder, which uses broccoli seeds. For the production of raw materials, the raw materials (seeds) have been strictly screened, registered with the U.S. Department of Agriculture, and have obtained non-GMO certification. In 2017, they were reviewed by the National Health Commission of the People's Republic of China and approved as new food raw materials (No. 7 of 2017) . It is worth noting that the product is extracted with pure natural hot water without solvent residue, which ensures the high content of glucoraphanin and promotes the product to maximize its usefulness.

As the oral beauty market gradually opened up, consumers began to look for more effective oral beauty products. Broccoli seed water extract, as a "potential stock" in the "value economy", undoubtedly provides young consumers with one more skin care option.

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